You see, your domain name is the key element of your website. This element can make or break your business. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote.
Follow these steps to choose the perfect domain name for your website or blog:
# Make It Relevant
Finding a domain name that’s easy to type is critical to online success. Ideally, choose one that includes your company’s name or other meaningful words with mass appeal. Branded domains aid in word of mouth marketing and help build credibility.
# Choose the Right Extension
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, The dot-com extension is the most popular and inspires trust. Depending on your niche, you can also opt for dot-co, dot-info, dot-net, dot-org, or dot-biz extensions.
# Keep It Short and Simple
If your domain name is long and complex, you risk customers mistyping or misspelling it. This can also make it harder for prospects to find your site on search results. As a rule of thumb, look for domains that contain one to three words. Shorter is always better.
# Use Keywords
Try using keywords that describe your business and the services you offer. Although keyword-targeted domains are not as important as they used to be, they still help. Try to find a memorable, brand-related domain name that clients can easily associate with your business.
# Target Your Area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. This will make it easier to local clients to find your company online.
# Avoid Hyphens and Numbers
Most customers forget the dash when typing a domain name. If you need these in your domain, register the different variations to be safe. The same goes for numbers. Stay away from them at all costs.
# Leave Room to Expand
It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. Avoid obscure terms, slang, and niche-specific words that customers might not be familiar with.